We see successful ABMers leveraging a LinkedIn + AI + Automation framework to boost AccountBased Marketing results ABM+AI How to use it We see successful ABMers leveraging a LinkedIn + AI + Automation framework to boost AccountBased Marketing results: Use AI to develop a welldefi… Read more →
100% of ABM teams now use AI tools, 60% of marketers spend 410 hours per week on AI tasks, Only 36% have a formal AI plan for their ABM work ABMers are using AI. But most teams don't have a clear plan. Here's what ABM leaders need to know: The Numbers: 100% of ABM teams now use A… Read more →
That's why we coach both teams together ABM fails when sales aren't in the room That's why we coach both teams together The latest research confirms what we have seen many times: AccountBased Marketing campaigns that don't involve sales from day one are doomed to fail. LinkedIn's… Read more →
In today's B2B landscape, losing a key account can be devastating. Did you know: 68% of B2B marketers can't tell if their biggest account is about to churn. Can you? In today's B2B landscape, losing a key account can be devastating. Yet, many sales and marketing directors are fly… Read more →
Adoption is high; orchestration is not AI + ABM: Top 10 Insights for Q4 1. Adoption is high; orchestration is not 91% of B2B marketers use AI in GTM, but only 40% run generative AI in ABM at limited scale. Strategy maturity averages just 2.3/5. Takeaway: The opportunity is in orc… Read more →
Try this test: Open ChatGPT and ask: 'Which [your category] providers should a [your ICP] company evaluate?' Are you appearing in AI searches by your target prospects? Try this test: Open ChatGPT and ask: "Which [your category] providers should a [your ICP] company evaluate?" Are… Read more →