Transform Your Team Into ABM AI-Accelerated Experts
Customised In-House Workshops That Build Real Capability, Not Just Theory
Bring the CIM's highest-rated ABM training directly to your team. Led by Patrick Rea FCIM, Course Director for CIM's open ABM programme, these tailored workshops combine proven ABM methodology with cutting-edge AI tools to create immediate, measurable impact.
Choose Your Training Path
Join the one-day Open CIM Workshop. The popular online ABM course is a great opportunity to train alongside other marketers from a range of sectors.
Exclusive to Your Team. Customised to your industry and company. Your location or virtual. Confidential discussion of accounts. Team alignment workshop. For up to 12 people.
The Complete ABM+AI Curriculum
Foundation Day Programme
Morning: ABM Strategy & Planning
Understanding modern ABM value and impact. Setting targets and KPIs that matter. Aligning sales and marketing with buyer requirements. Developing your ideal customer profile. Account selection and prioritisation.
Afternoon: ABM Execution with AI
AI-powered stakeholder mapping. Personalised messaging at scale. Multi-channel orchestration. Lead qualification and nurturing. Technology stack integration.
Follow-Up: Implementation Support
30-day email support. Template library access. Monthly virtual Q&A sessions. Progress review call.
Why Leading Teams Choose In-House Training
Confidential Account Work
Work on YOUR actual accounts, discuss YOUR pipeline, plan YOUR campaigns—impossible in public courses
Team Alignment
Get sales, marketing, and leadership in one room, speaking one language, pursuing one strategy
Industry Customisation
Examples, exercises, and strategies specific to your sector, buyers, and competitive landscape
AI Tool Integration
Learn to use AI tools with YOUR data, YOUR messages, YOUR brand voice—not generic examples
Immediate Application
Leave with actual campaigns ready to launch, not just theoretical knowledge
Cost Effective
Train 12 people for the price of sending 4 to public courses, plus save travel time and costs
What Your Team Will Master
Module 1: ABM Strategy & Value Creation
Understanding ABM value and impact. Setting targets and KPIs. Aligning sales and marketing with buyers. ROI framework development.
Module 2: Account Selection & Profiling
Developing your Ideal Customer Profile. Account prioritisation and tiering. AI-powered account intelligence. Building 360-degree account views.
Module 3: Stakeholder Mapping & Engagement
Identifying buying committees. Creating personalised buyer experiences. Multi-threading strategies. Qualifying and nurturing leads.
Module 4: ABM Campaign Execution
Developing awareness and lead tactics. Partnership marketing leverage. Multi-channel orchestration. Upselling and cross-selling.
Module 5: Marketing Technology & AI Integration
Building your MarTech stack. Integrating AI tools (ChatGPT, Claude, Apollo). Automation workflows. Data and CRM integration.
Module 6: Performance Measurement & Optimisation
ABM-specific metrics. Sales and marketing performance. Integrated ABM framework. Continuous improvement strategies.
ABM+AI: The Competitive Edge
Hands-On AI Practice
Your team will leave knowing exactly how to use these tools for YOUR accountsResearch & Intelligence
Selected tools for account research, real-time insights, contact enrichment and for personality insights.
Content & Messaging
AI message personalisation. Dynamic content creation. A/B testing automation. Response prediction.
Automation & Scale
Workflow automation. Trigger-based campaigns. Predictive scoring. Intent monitoring.
What Success Looks Like
Immediate Outcomes (Week 1)
Team aligned on ABM strategy. Target account list defined. First campaigns planned. AI tools implemented.
30-Day Outcomes
Stakeholder maps completed. Outreach campaigns live. Early engagement metrics. Process refinements made.
90-Day Outcomes
Pipeline velocity increased. Meeting quality improved. Sales-marketing alignment strong. ROI clearly demonstrated.
Common Questions
How is in-house different from public training?
In-house training is customised to your industry, uses your actual accounts, and aligns your entire team. Public training mixes participants from different companies and industries with generic examples.
Can we focus on specific industries/sectors?
Absolutely. We tailor all examples, exercises, and case studies to your specific industry and competitive landscape.
Do you provide ongoing support?
Yes. All programmes include 30-day email support, template library access, and optional ongoing coaching packages.
What AI tools do you cover?
We cover ChatGPT/Claude, Perplexity, LinkedIn Sales Navigator, Apollo, and various automation tools. The focus is on practical application for ABM.
Can we split the training across multiple days?
Yes. We offer single intensive days, two half-days, weekly 2-hour sessions, or fully virtual formats.
Is certification included?
Certificates of completion are provided. CIM certification is available through the public course.
Ready to Transform Your ABM Capability?
Option 1: Book In-House Training — Start with a 30-minute discovery call. Get customised proposal. Secure your dates.
Option 2: Try Public Course First — Send 1-2 team members. Experience the content. Decide on in-house.
Option 3: Download Information — Detailed curriculum. Pricing options. Case studies to share with your team.