· Patrick Rea · ABM · 2 min read
ABMers are using AI. But most teams don't have a clear plan.
100% of ABM teams now use AI tools, 60% of marketers spend 4-10 hours per week on AI tasks, Only 36% have a formal AI plan for their ABM work
ABMers are using AI. But most teams don’t have a clear plan. Here’s what ABM leaders need to know:
The Numbers:
- 100% of ABM teams now use AI tools
- 60% of marketers spend 4-10 hours per week on AI tasks
- Only 36% have a formal AI plan for their ABM work
(“2025 State of ABM” Demand Gen Report)
Four Ways AI Drives Better ABM Results:
- Better Targeting - AI helps find the right customers faster. Companies see 5x more qualified leads when they focus on accounts ready to buy.
- Clear Results - AI tracking connects ABM work to actual sales. Teams can now prove ROI and spend money smarter.
- Personal Websites - AI creates custom web experiences for each account. This gets 45% more demo requests from visitors.
- Fast Content - AI makes personalised content at scale. This cuts campaign launch time by 60% while keeping content relevant.
The Problem: Most teams use AI tools randomly. They don’t have a clear strategy. Companies with proper AI plans beat those without plans every time.
What This Means: The advantage window is closing fast. Teams that build smart AI strategies will win in 2025. Those that just use random AI tools will fall behind.
64% of companies still have no formal AI roadmap. Don’t be one of them.
Want to build a winning ABM AI strategy? Let’s talk about how AI and automation can boost your ABM results.
CIM | The Chartered Institute of Marketing
