One Page. One Team. One Clear Path to Revenue
The Strategic Planning System That Aligns Sales & Marketing
Stop drowning in 100-slide strategy decks nobody reads. myGTMplan creates a single-page Go-To-Market strategy that gets your entire revenue team focused on the right accounts, with the right tactics, measuring the right metrics.
Why Most Go-To-Market Plans Fail
What if your entire revenue strategy fit on one page—and everyone actually used it?
Complexity Paralysis
100+ page documents that nobody implements
Misaligned Teams
Sales and marketing pursuing different goals
Vague Targeting
"Everyone" is your customer, so no one is
No Clear Metrics
Activity without accountability
Your Entire GTM Strategy. One Powerful Page.
Three Core Principles
Radical Simplicity
Everything that matters on one page—no fluff, no confusion, just clarity
Total Alignment
Sales and marketing literally on the same page, with shared goals and metrics
Immediate Action
From strategy to execution, not endless planning paralysis
Five Steps to Revenue Clarity
Result: One page that drives every revenue decision
Step 1: Goal Setting
Align on what success looks like. Revenue targets by segment. Pipeline requirements. Sales velocity goals. Market share objectives.
Step 2: Audience Identification
Define exactly who buys. Ideal Customer Profile (ICP). Buying centres and personas. Decision-making process. Pain points and triggers.
Step 3: Insight Requirements
Know what moves the needle. Market intelligence needs. Competitive positioning. Value proposition testing. Message-market fit.
Step 4: Resource Inventory
Audit what you have, identify gaps. Content and collateral. Tools and technology. Skills and capabilities. Budget allocation.
Step 5: Engagement Planning
Create the playbook. Campaign calendar. Channel strategy. Sales plays. Success metrics.
Choose Your Path to Clarity
Interactive Sessions. We guide, you build. On-site or virtual facilitation. All stakeholders included. Real-time plan creation. Consensus building.
Collaborative Programme. We co-create together. Stakeholder interviews. Market analysis. Draft iterations. Final workshop.
Complete Solution. We build, you approve. Comprehensive research. Strategy development. Plan creation. Implementation roadmap.
Why Single-Page Strategy Works
Forced Prioritisation
Limited space means only what truly matters makes the cut—no hiding behind complexity
Universal Understanding
Everyone from CEO to SDR can understand and act on the plan immediately
Visible Accountability
Every commitment, metric, and owner is visible to all—nowhere to hide
Living Document
Easy to update quarterly without massive replanning efforts
Ideal for B2B Teams Who...
- ✓ Sell complex solutions requiring sales-marketing alignment
- ✓ Target specific accounts or segments (ABM approach)
- ✓ Have extended sales cycles with multiple stakeholders
- ✓ Need to coordinate multiple channels and touchpoints
- ✓ Want measurable marketing outcomes
- ✓ Are scaling from founder-led to process-led sales
- ✓ Face intense competition for enterprise accounts
- ✓ Must align distributed or remote revenue teams
Not sure if this fits? Let's discuss your situation
What Happens in a myGTMplan Workshop
Output: Your completed one-page plan, ready for immediate execution
Session 1: Discovery & Alignment
Market Reality Check: Competitive landscape mapping, customer insight synthesis, win/loss analysis, opportunity sizing. Strategy Formation: ICP definition, value proposition development, differentiation strategy, channel selection.
Session 2: Planning & Commitment
Tactical Planning: Campaign architecture, content requirements, resource allocation, execution roadmap. Finalisation: Metric definition, owner assignment, review cadence, launch planning.
What Your One-Page Plan Contains
Sales Targets
Clear revenue goals broken down by segment, product, and timeline
Buyer Personas
Documented understanding of who buys, why they buy, and how they decide
Value Proposition
Your differentiation clearly articulated for internal and external use
Channel Strategy
Which channels to use, when, and how they work together
Sales Process
Defined stages from awareness through to closed-won
Marketing Calendar
Campaign timing aligned with sales goals and market dynamics
Metrics Framework
Leading and lagging indicators that predict success
Resource Allocation
Who does what, when, with what tools and budget
Led by GTM Authority Patrick Rea FCIM
Expert Facilitation
"I don't tell you your strategy—I help you uncover it. The best plans come from within your team, with expert guidance to get there efficiently."
Unique Qualifications
Created the myGTMplan methodology. B2B strategy specialist. CIM ABM Course Director. Active practitioner, not just theorist.
Common Questions
How is this different from traditional strategic planning?
Traditional planning creates lengthy documents that sit on shelves. myGTMplan creates a living, actionable one-page strategy that teams actually use daily.
Who should attend the workshop?
Key revenue team members: sales leadership, marketing leadership, operations, and ideally executive sponsors. Typically 6-15 people.
What if we already have a strategy?
Perfect. We'll help distill it into an actionable one-page format and ensure everyone is truly aligned on execution.
Can we do this virtually?
Yes. We offer both in-person and virtual facilitation with interactive tools that work brilliantly remotely.
How often should we update the plan?
Quarterly reviews keep the plan fresh. The one-page format makes updates quick and painless.
What happens after the workshop?
You receive the final plan, supporting materials, implementation tools, and ongoing support for execution.
Stop Planning. Start Executing.
Your team needs direction. Your market won't wait. Your strategy should enable action, not create confusion.
The Promise: Transform confusion into clarity, conflict into alignment, and planning into execution.
Option 1: Book your workshop and transform your revenue strategy
Option 2: See a sample plan to understand the format
Option 3: Quick consultation to discuss your specific needs