Tag: insights

Adoption is high; orchestration is not AI + ABM: Top 10 Insights for Q4 1. Adoption is high; orchestration is not 91% of B2B marketers use AI in GTM, but only 40% run generative AI in ABM at limited scale. Strategy maturity averages just 2.3/5. Takeaway: The opportunity is in orc… Read more →

Microsoft's latest research on 31,000 knowledge workers reveals three gamechanging trends that every ABM practitioner should know about Fresh ABM AI insights that will make you stand out with prospects and stakeholders Microsoft's latest research on 31,000 knowledge workers revea… Read more →