About ABM Prospector
Led by Patrick Rea FCIM, we're reimagining Account-Based Marketing for the AI era. Combining proven methodology with cutting-edge technology to deliver unprecedented results for B2B teams.
The Team Making ABM Faster with AI
Led by Patrick Rea FCIM
CIM's ABM Course Director & Founder
Supported by Specialists In:
Collective Impact:
- 300+ enterprises transformed
- 75+ years combined B2B experience
- Active campaigns across 15+ industries
- Continuous testing and innovation
Why a Team Matters: "Modern ABM requires diverse expertise. While Patrick sets the strategic vision as CIM's Course Director, our specialists ensure every aspect of your programme—from AI implementation to sales alignment—is world-class. We're practitioners, not theorists, running real campaigns daily."
ABM Strategy
Enterprise account planning and campaign architecture
Digital Marketing
Automation, personalisation, and analytics
Sales Excellence
Enablement, process, and pipeline acceleration
AI Implementation
Tool integration, prompt engineering, and workflow automation
Current Innovation & Focus
ABM AI Engineering
Developing frameworks that combine ABM methodology with AI capabilities for next-generation prospecting and engagement.
AI-Powered GTM Strategies
Creating strategic planning systems that leverage AI for market intelligence, competitive analysis, and execution planning.
Enterprise Team Training
Training B2B teams globally to master the intersection of Account-Based Marketing and artificial intelligence.
Methodology Development
Publishing frameworks and approaches that enable teams to adopt AI-enhanced ABM systematically and successfully.
Our Philosophy
ABM is fundamentally changing. The manual research, generic messaging, and complex planning that defined traditional ABM no longer work at the speed and scale modern B2B requires.
AI isn't replacing ABM—it's unlocking its full potential. By automating the time-consuming research and execution tasks, AI allows teams to focus on strategic thinking, relationship building, and delivering genuine value to target accounts.
But technology alone isn't the answer. Successful ABM Prospector requires the right combination of methodology, tools, training, and strategic alignment. That's why we offer a complete ecosystem—from done-for-you services to team training to strategic planning support.
Our mission: Help B2B teams adopt AI-enhanced ABM faster, more effectively, and with better results than they could achieve alone.
Our Methodology
How we help teams succeed with ABM Prospector
Proven ABM Foundation
Start with CIM-endorsed ABM methodology that has trained thousands of professionals. Ensure teams understand the strategic principles before adding technology.
AI Enhancement Layer
Layer in AI tools systematically—for research, messaging, orchestration, and optimisation. Focus on practical application, not technology for its own sake.
Hands-On Implementation
Whether through done-for-you services, training workshops, or strategic consulting, ensure teams can immediately apply what they learn.
Continuous Improvement
Measure results, refine approaches, and stay current with evolving AI capabilities and ABM best practices.
Ready to Transform Your B2B Revenue Engine?
Whether you need qualified meetings now, want to train your team, or require strategic alignment, we have a solution that fits.