Tag: marketing

I recently spoke with a marketing director who invested six months building a lead generation program. The results? Plenty of leads, but sales complained they were pursuing the wrong companies with the wrong messaging. Read more →

Have you noticed what happens to most marketing plans? Why Marketing Plans Don’t Work Have you noticed what happens to most marketing plans? Those meticulously crafted 50page documents that consume weeks of effort before being ceremoniously approved… and then promptly forgotten.… Read more →