· Patrick Rea · ABM · 2 min read
Breaking Through ABM’s Planning Paradox
Ever noticed how we can spot opportunities in other companies’ marketing strategies, yet sometimes struggle to perfect our own?
Breaking Through ABM’s Planning Paradox
Ever noticed how we can spot opportunities in other companies’ marketing strategies, yet sometimes struggle to perfect our own? There’s psychology behind this phenomenon - it’s called Solomon’s Paradox, named after the ancient king renowned for solving everyone’s problems except his own.
The ABM Challenge
This insight is relevant in Account-Based Marketing, where objectivity and fresh perspectives are crucial for success. When reviewing peer ABM programmes, we can identify opportunities for:
- More strategic account selection
- Deeper personalisation opportunities
- Stronger sales and marketing alignment
- More effective content strategies
Yet when planning our own ABM programmes, we can get caught in analysis paralysis or stick too closely to familiar approaches.
The Power of Collaborative Learning
ABM-ers are turning this into a competitive advantage. The most successful programmes are seeing good to great results through collaborative approaches:
- 40% higher account engagement rates
- 50% reduction in strategic decision-making time
- Significantly improved sales-marketing alignment
- More innovative approach to account targeting
How Are They Achieving This?
The key lies in structured collaboration. Through CIM-accredited ABM workshops, marketing leaders are:
- Gaining fresh perspectives on their ABM strategies
- Learning from cross-industry success stories
- Building valuable peer networks
- Developing practical, actionable frameworks
Next ABM Workshop Whether you’re new to ABM or looking to update your existing programme, the intensive one-day workshop offers:
- Expert-led training from an experienced ABM practitioner
- Interactive problem-solving sessions
- Real-world case studies and examples
- Practical frameworks you can implement immediately
- Networking with fellow B2B marketers
Workshop Options:
- Open Courses: Join marketers from various industries for rich cross-sector learning
- In-house Training: Customised sessions for your entire team, focused on your specific challenges
Both formats leverage the power of collaborative learning while providing structured frameworks for ABM success.
The Workshop Difference
The workshop offers:
- Clearer strategic direction
- Practical solutions to immediate challenges
- Valuable peer connections
- Renewed enthusiasm for ABM programmes
Planning Your ABM for 2025
Join our next workshop (December 11) to experience the power of collaborative learning in ABM. Contact us to learn more about our upcoming open courses or to discuss in-house training options tailored to your team’s needs.
