Tag: abm

  • · Patrick Rea · ABM

    The SaaS ABM Sales Forecast Problem

    We have 50 opportunities in pipeline. Translation: We'll close 1015 of them. "We have 50 opportunities in pipeline." Translation: We'll close 1015 of them. Because that's what a 2030% win rate means. Every SaaS sales leader lives with this brutal arithmetic. You know roughly 7080… Read more →

  • · Patrick Rea · ABM

    We Have a Great Product. Why Aren't They Buying?

    Here’s what we’ve learned from 300+ enterprise ABM trainings and implementations "We Have a Great Product. Why Aren't They Buying?" Here’s what we’ve learned from 300+ enterprise ABM trainings and implementations: 1. Map your actual buyer journey Not your idealised sales process.… Read more →