
· Patrick Rea · ABM
The SaaS ABM Sales Forecast Problem
We have 50 opportunities in pipeline. Translation: We'll close 1015 of them. "We have 50 opportunities in pipeline." Translation: We'll close 1015 of them. Because that's what a 2030% win rate means. Every SaaS sales leader lives with this brutal arithmetic. You know roughly 7080… Read more →

